Beauty moves fast—stay aligned with 2025 trends to meet demand. 1. Clean Beauty & Vegan Skincare Safety‑minded consumers choose natural and clean formulas. 2. Personalized Skincare Customized formulas for individual skin needs are rising. 3. Multifunctional Products E.g., sun care that also nourishes—adds value in competitive categories. 4. Sustainable Packaging Eco‑friendly packaging increasingly influences purchase decisions. Consider these trends for local growth and export readiness.