Starting a cosmetics brand can feel complex, but with clear planning and a step‑by‑step process—especially when partnering with a trusted OEM/ODM—it's very achievable. 1. Define concept and target audience Know who you serve (e.g., teens, professionals, natural skincare enthusiasts) so your product and brand communication resonate. 2. Select product types Popular categories include creams, serums, and sun care. Pick products that fit market demand—or ones you truly love. 3. Work with OEM/ODM Share clear requirements. A qualified manufacturer can help with formula development, sampling, FDA registration, and full production. 4–6. Formulate → Register → Packaging Focus on safety and efficacy in development, then register with the FDA and design modern, on‑trend packaging. With the right partner and strategy, you can build a strong, growing brand.